Podcast + Media Platform
The Women Behind It All™
Development of a reflective media platform for women balancing motherhood, relationships, careers, family, dreams and self-care.
PodcastBrandingWebsiteCampaignContent StrategyPartnerships
THE WORK
A podcast brand built around the woman beyond the roles
Podcast brand, Season One episode architecture, signature campaign, website funnel, guest/partnership pathway and social-media identity.
- Podcast brand identity and visual system
- Season One architecture with 10 conversations
- Episode themes around identity, boundaries, support, balance and dreams
- “I Matter Too. Not Last. Too.” signature campaign
- Website structure and email-list funnel
- Guest, topic, story and partnership intake pathway
- Social graphics, campaign assets and content direction