The Dream Builders™

THE WORK

A children’s IP universe with purpose

A children’s illustrated universe integrating character development, life skills, youth sports, violence prevention, books, education, animation and merchandise planning.

• Core brand and franchise architecture
• 12-character universe and character development system
• Powers as metaphors for real-life gifts
• Life-skills, conflict resolution, resilience and leadership themes
• Book-series roadmap and franchise bible planning
• Youth sports, academy, animation and interactive learning concepts
• Merchandise and long-term IP expansion planning