Brand Refresh
Supported a refreshed Bay Area Raiders Talk identity, including custom logo direction and platform-specific visual assets.
SPORTS MEDIA & CONTENT
Bay Area Raiders Talk
Providing brand, show, promotional, merchandise, and revenue-development support for a Raiders-focused sports-media platform.
THE WORK
Building structure around the mission.
Providing brand, show, promotional, merchandise, and revenue-development support for a Raiders-focused sports-media platform.
Current statusJOAT continues to support the platform’s visual identity, weekly content packaging, show preparation, and monetization planning.
StrategyClear direction and priorities
SystemsRepeatable tools and workflows
ExecutionMaterials, outreach, and next actions
JOAT CONTRIBUTIONS
What we helped build.
Show Packaging
Built recurring game-week show planning, host guides, discussion structures, debate-show materials, and guest preparation.
Promotion
Developed thumbnail, feed, story, and square promotional formats for recurring episodes and game-day programming.
Merch Development
Mapped merchandise concepts and design directions around the show’s custom brand rather than relying solely on official team marks.
Content Workflow
Structured repeatable pregame, live-show, recap, and promotional content that can be reused throughout the season.
Revenue Opportunities
Developed monetization paths including sponsorships, merchandise, platform growth, partnerships, and audience-driven offers.